Grab is an online transportation network and technology company that offers wide range of ride-sharing and logistics services through its app in Southeast Asia, specifically in Malaysia, Singapore, Thailand, Vietnam, Indonesia and the Philippines. I was tasked to design a blue sky transportation app for Grab as part of a conceptual assignment.
10 new features
1. Context aware / App integration
Smart and well integrated. It understands the user intention. Be it copy pasting an address or having a conversation about the location to go. Stay within your context and overlay the Grab app on it. Everyone is visible of the decision.
2. Congestion activity
Having the ability to predict whether the area will be crowded later in the day will give the user the knowledge to make informed decision.
3. Entertainment / Control system
A seamless transfer of the current user’s screen activity be it the form of listening to music, playing a game or watching a video to the car entertainment system. This might make the journey from point A to point B more enjoyable. The user can also control the different comfort settings in the car, having radio broadcast information and travel guides about the destination etc.
4. Live collaboration
For multiple riders journey, wouldn’t it be easier if we can get everyone to contribute to the booking filling process? It will reduce errors, make things faster and easier for everyone. Providing the users an environment that encourage back-and-forth participation through sharing, editing, or augmenting content. User A can fill in his/her own address while user B is editing another area. Content updates occur in real time. This disperses the responsibility across to all and everyone is involved.
5. Multiple stops
Very often, a user might want to head to the destination with their friends. By having multiple stops in a ride, the user will be able to better estimate the final fare price.
6. Multiple rides
To be able to book multiple rides at once is very helpful especially when your friend couldn’t because events like inebriation, phone out of battery, doesn’t have the app, etc.
7. Optical character recognition
A feature that is able to recognize characters across multiple languages and context and book a ride with just a scan. Imagine a user scans his/her boarding pass and it immediately schedules a ride upon his/her arrival at the correct terminal and gate. They can also scan any print materials be it a poster, business card or QR code.
8. Indoor GPS / Augmented reality
Sometimes, there might be a road block, miscommunication between driver or passenger or an area that is just impossible for the car to park. It will be useful if the user could just have a directed cursor that is connecting to the driver’s location and having the car highlighted digitally to further reaffirm that is the car.
9. Ride hitching search pool
- Ability to generate a search pool of rides that are "hitch friendly" within your travel path. Telling you what car, how many cars, who are in the car and how many spots are left in the car. If you are a driver, you are also able to do the opposite by entering the search pool by sharing your car information.
10. Status broadcast
Ride status isn’t particularly novel. But to further emphasize on the notion of a safe and reliable ride, having a feature such as a live chat group might help. Nothing beats hearing your friends or family’s voice in real time.